| Microeconomics 3 | |
| Hours of instruction (per course) in hours: | <table class="MsoNormalTable" border="0" cellpadding="0" height="40" width="476"> <tbody><tr style="mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes"> <td style="width:312.35pt;padding:.75pt .75pt .75pt .75pt" width="416"> 32 </td> </tr> </tbody></table> |
| Course content: | Development of microeconomic thinking and microeconomics. Analysis of factors affecting the market, consumer preferences, indifference curves, examples of indifferences, cardinal and ordinal utility concept and equilibrium, the behaviour of firms in terms of perfect and imperfect competition, analysis of costs and revenues of a company in different time periods, market of factors of production, pricing of factors of production. |
| Lecturer: | Prof. László Szakadát |
Faculty of Commerce, University of Economics in Bratislava
List of courses taught in English on the PhD level of studies in the academic year 2016/2017:
| Selected Problems of International Business | |
| Hours of instruction (per course) in hours: | 12 |
| Course content: | Content will be focused mainly on specific areas of international business in terms of cooperation with selected national economies, exploring important commodities and new business approaches, or those in the sphere of international business important for promoting economic interests of the European Union (Slovakia). This is particularly the process of further convergence of economic and (foreign) trade policies, expansion of cooperation with third countries, the Europe 2020 (20-20-20) project or consequences that come from a common policy of intellectual property rights, migration, etc. |
| Lecturer: | Prof. Peter Baláž, Assoc. Prof. Zuzana Kittová |
| Selected Issues of Marketing Management | |
| Hours of instruction (per course) in hours: | 12 |
| Course content: | Trends of shaping and application of tools for marketing management. Case studies for decision making on consumer and industrial markets. Tools and processes of strategic marketing in solving complex marketing issues. Qualitative and quantitative methods in market research. Planning, coordination, cooperation and control of distribution processes. Digitization, new media and modern tools for effective marketing communication. |
| Lecturer: | Prof. Dagmar Lesáková |